All posts tagged: Serif

Book Covers: Typography

Okay, so let’s talk a little bit more about book covers. Specifically, let’s talk about typography (we’ll cover background art on a different post.) Now, if you’re not a graphic designer, you may think that you don’t need to know anything about typography. Even if you’re an writer, you may not think you need to know it, either because you’re hiring another person to do the work for you or because a publisher has someone in their employ who will design the book cover for you. Please allow me to reassure you: you do need to know this stuff. Why? Because there’s some awful work being done out there, and some of it is being presented to authors who don’t know any better as ‘professional’ when it looks anything but. Some of this work is being done by publishers, so its a trap someone can fall into even if they don’t consider themselves to be an independent or hybrid author. Make no mistake: this is your brand, your marketing identity, your logo. It’s in your …